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Website, CRM & AI answering pricing A useful first step.
A clear price.

A free agency website build. A paid project that helps you win and handle more business. Or one useful product for your calls, visibility or follow-up. Start with the job you need done. See what it costs before we talk.

Free website or paid project?Browse other starting points

Top-rated: 5.0 on Google

Every website should look the part.
Choose what else it needs to do.

Agency care goes into both. The difference is the sales work you need the website to handle.

Essential Website · Free design & build

A business you’re proud of.
A website to match.

We design, write and build up to 10 pages around your business: your services, your story, useful answers and a clear way to get in touch. A complete, mobile-friendly website, built by our agency team.

$0 to design & build. $99/month for fast hosting, SSL, ongoing care and support with changes.

Why give away the build? Small businesses deserve a good website and someone to look after it. We get the chance to earn your trust and future work. You get a website without the upfront project bill. Buying anything else is always your choice.

See the free website & 9 examples
Smart · Conversion · Authority

More to explain.
More business to win.

When your website needs to help buyers choose a service, weigh your expertise or book the right next step, a paid project gives that decision more attention.

  • Deeper work on your offer, sales copy, design and proof.
  • Agreed enquiry or booking paths connected to customer records.
  • Confirmations, reminders and follow-up set up and tested.

Choose the level for how your customers buy. You pay once for the agreed build and setup, then a monthly plan to keep the website and connected tools running.

Explore the paid website projects

Three paid projects. Three different jobs.

Smart connects a clear route to an enquiry or booking. Conversion helps buyers choose the right service. Authority makes complex expertise and proof easier to trust. Each includes the agreed website and standard booking and follow-up setup. Build prices start below; monthly plans are shown alongside them. All prices USD.

Smart, Conversion and Authority website depths compared by need, buyer decision, depth, software, fit and starting floor
Smart WebsiteConversion WebsiteAuthority Website
Choose it whenYou want a clear route from interest to an enquiry or booked appointment, with reminders handled for you.Several kinds of buyer have to find the right service and take the right next step.Expertise, reputation and search visibility decide which firm a serious buyer trusts.
The buyer is decidingCan you help me, and how do I book or enquire?Which service do I need, and am I a good fit?Is this the firm I trust with something important?
What the depth addsFocused sales copy and design, useful buyer answers and a primary enquiry or booking path connected to customer records, confirmations and reminders.Custom design and sales copy for several services, clearer comparisons, proof where buyers need it, and enquiry questions that prepare your team for the conversation.Deeper positioning, service and expertise content, a stronger presentation of your evidence, structured answers for search and AI discovery, plus one useful buyer guide or decision resource.
Monthly plan$197/month for the standard connected setup, hosting and care.$197/month for the standard connected setup, hosting and care.$497/month recommended for the broader connected setup. Suitable existing software can be reviewed instead.
Consider another levelChoose Conversion for several service paths, or Authority when buyers need more expertise and evidence.Choose Smart when one focused enquiry or booking path covers the job.Choose Smart or Conversion when a focused explanation and booking path meet the need.
One-time buildStarts at $2,395Starts at $4,995Starts at $7,975

Reading a starting price correctly

Included in a paid website build
The implementation described for that level: positioning and writing to the depth the level promises, design, build, the intake path, the technical search foundation, standard software configuration and a tested launch.
Separate from a paid website build
Recurring software and care, usage, advertising, photography you commission separately, content well beyond the level's scope, migration of large histories, and connections to other systems unless the proposal names them.
Why the price is a floor
A floor describes the simplest version of that level done properly. Your proposal starts there and moves only with the drivers on this page, each of which is written down so you can see why.
When a floor becomes a range
More services, more buyer paths, more proof to gather or more records to move all add real work. The proposal shows which of those apply to you instead of rounding the number up quietly.

Where most owners start

Other useful starting points, with published prices in USD. Most owners begin with one piece and add the next when the business needs it.

Published entry offer prices in USD
OfferWhat it doesStarting priceLink
Essential WebsiteAgency design, writing and build, free. Up to 10 pages, with paid hosting, SSL and ongoing care.$99/month for hosting and care, free design and buildSee the Essential Website
Local Ranking AcceleratorImprove local rankings and AI visibility with business listings, directory links and accurate details managed for you.$99/month, or $82.50/month billed yearlySee Local Ranking Accelerator
Smart WebsiteA custom website with booking, customer records and follow-up behind it.From $2,395 setup + $197/monthSee Smart Websites
AI voice agentsAnswers calls, captures the details and books or routes the caller. Minutes of calls included in the plan.From $449/month, free setup, no contractSee the AI voice agents
Accounting client systemFor accounting firms: a professional website, configured intake portal, booking, reminders, e-signing and invoicing. Plans priced by team size.From $199/month total; Solo plan includes 1 user and a professional websiteSee the client system
Review growthAsks every finished customer for feedback and a review, and flags problems for recovery.From $995 setup + $297/monthSee review growth
Signature SystemsThe whole system designed, installed and run by our team, AI included.From $995/monthSee Signature Systems

The accounting client system is a dedicated offer for accounting firms. For other businesses, client intake and booking and CRM setup and follow-up are scoped around your needs. Your proposal identifies setup, monthly costs and any usage outside the included allowance.

Compare the first year.
Not just the headline price.

These are TQP’s current standard prices in USD. The monthly example adds the build or setup fee to twelve monthly payments. It is a budget comparison, not a required twelve-month commitment or a guarantee that future rates stay unchanged.

Essential Website

Build or setup
$0
Monthly
$99
First 12 months, paid monthly
$1,188

Agency design, writing and build for up to 10 pages; hosting, SSL and the published care allowance.

Booking, CRM, custom integrations and larger changes are separate work.

Smart Website

Build or setup
From $2,395
Monthly
$197
First 12 months, paid monthly
From $4,759

A primary enquiry or booking path, customer records, confirmations and reminders, with the standard connected plan.

Usage, extra journeys and custom connections follow the written scope.

AI Receptionist Essential

Build or setup
$0
Monthly
$449
First 12 months, paid monthly
$5,388
Alternative: one prepaid year
$4,490

600 call minutes each month, setup and ongoing care, plus AI Business OS, Essential Website and the owner app.

Carrier and registration fees remain separate. Extra minutes use approved prepaid packs. Custom integrations are scoped separately.

AI Receptionist Growth

Build or setup
$0
Monthly
$789
First 12 months, paid monthly
$9,468
Alternative: one prepaid year
$7,890

1,200 call minutes each month, setup and ongoing care, plus AI Business OS, Essential Website and the owner app.

Carrier and registration fees remain separate. Extra minutes use approved prepaid packs. Custom integrations are scoped separately.

Compare quotes in the same currency and with the same scope. These totals exclude tax, separate provider fees, optional work and any usage beyond the plan. Website campaign rates, if offered at checkout, have their own terms. AI receptionist bonuses are already included; do not add another website or AI Business OS subscription to those plans.

What about an affordable CRM?

CRM software access and CRM implementation are different purchases. TQP can configure a useful existing system, build an enquiry-to-follow-up process, or develop a custom portal when you need one. Your quote names the records, connections, import, training and support you are buying. There is no universal fixed implementation price. Choose a practical starting scope for your CRM.

How to read a TQP statement

Once you know the product you need, the costs should be easy to read. This example shows a paid website build, its monthly plan and applicable usage on separate lines. Your proposal confirms which of these apply. Included allowances stay included.

Statement · Conversion Website with Platform Foundation

Illustrative

Illustrative statement with four labelled lines
KeyLineTypeAmount
1Conversion WebsiteStrategy, design, build, intake path and launchOne-timeStarts at $4,995
2Platform FoundationRecords, inbox, booking, reminders and reviewsRecurringFrom $197/mo
3Calls, texts and emailReported each monthBilled by useBy use
4Phone number and carrier registrationSet by the carriersSeparate providerSeparate
  1. 1A starting floor. Your proposal confirms the exact scope and price before anything begins.
  2. 2The connected plan for paid TQP website projects. It keeps the everyday customer work connected without adding another administrative job.
  3. 3Varies with how busy you are. It is never folded into another line.
  4. 4Paid to or through the provider. We do not control these amounts.
Illustrative statement built from published starting prices. Your proposal confirms scope, amounts and assumptions before work begins.
Six kinds of line: what each pays for, when it is billed, what changes it, and examples
LineWhat it pays forWhenWhat changes itFor example
One-timeImplementationStrategy, design, writing, building, configuration, connections, testing and launch of the scope in your proposal.Agreed before work begins and billed as the proposal sets out.Only if the scope changes, and only after you approve the change.A paid website project or the build of a Custom Business System. Essential website builds and entry AI receptionist setup are free.
RecurringSoftware and careThe connected software your team uses every day, and website hosting and care where TQP hosts the site.Monthly, from the point the proposal names.When you choose a different plan or add software the proposal did not include.Platform Foundation for a TQP website, or the broader AI Business OS.
RecurringOperated responsibilityWhat TQP keeps doing after launch for an installed product: monitoring, repair, reviewing exceptions and improving the agreed path within scope.Monthly, sometimes with an initial commitment period that the proposal states.When the responsibility changes, such as more call paths, locations or processes.An AI Receptionist or an Automation System that TQP operates.
Billed by useUsageWhat the system actually consumes: calls, SMS and MMS, email, and AI model or agent consumption where it applies.Billed separately where applicable, after any included plan allowance, with reporting you can see.Month to month, with your volume. It rises when you are busy.The texts your reminders send, or the calls handled under a Custom plan.
Separate providerSeparate providers and your own toolsPhone numbers, carrier and messaging registration, payment processing, advertising, print and postage, and software you already own and keep.Paid to the provider directly or shown as its own separate line, as the proposal states.When those providers change their prices, which neither of us controls.Carrier registration so business texts deliver reliably, or your existing accounting software subscription.
Only if you askAdditional workNew work outside the agreed care and support: a campaign, a new service journey, custom workflow, location or strategy project.Described and priced before it begins. Never added quietly.It is a new decision every time.Adding a second service line to intake, or a reactivation campaign next season.

Standard product or scoped system

There are two ways a TQP engagement is priced, and knowing which one you are looking at explains most of what follows.

A standard product

A standard product has a defined job and a published starting price. A Smart Website System, Platform Foundation or an AI Receptionist each has a clear scope, a standard launch process and a price that begins from a known floor.

Essential can be started online under its published subscription terms. Paid website projects receive a proposal confirming the build, monthly plan and agreed scope before work begins.

A scoped system

A connected system begins with diagnosis, then a written recommendation and proposal. When several journeys, locations, integrations or real exceptions are involved, the work cannot be priced honestly until those inputs are known.

A conversation helps us recommend the right scope when several parts need to work together. You approve the recommendation and price before we build.

What changes implementation investment

Implementation follows explicit complexity, risk, and delivery inputs. Industry may change those inputs; it never acts as a hidden multiplier. Each driver below runs from what tends to stay simple to what adds real work, so you can see where your own business sits before a proposal is written.

Nine implementation drivers, what each means, and simple, moderate and complex examples
DriverTends to stay simpleModerateAdds real work
Customer journeysHow many distinct buyer and customer paths must work, and where each one begins and ends.One path, start to finish.Two or three paths with different rules.Many paths across services, teams or locations.
Locations, teams, and routingThe calendars, roles, permissions, departments, locations, exceptions and escalation paths involved.One team and one calendar.Several roles or calendars.Multiple locations with their own routing and permissions.
Integrations and migrationThe systems, records, content, data movement, vendor coordination and cleanup required for launch.Everything works inside one platform.One existing tool connected, basic contacts moved.Several systems connected and history moved from a retiring one.
Content and authorityThe positioning, proof, service information, decision support and machine-readable facts the experience needs.Content exists and needs organising.Content needs rewriting for new service paths.Research, new proof and a body of expert answers.
Privacy and operating riskThe controls, testing, fallback, human review and reliability the context requires.Low sensitivity; a mistake is cheap to fix.Personal details that need careful handling.Sensitive or regulated situations with human review built in.
Launch constraint and criticalityThe deadline, dependencies, continuity requirements and the consequence of a failed handoff.Flexible timing, nothing depends on the date.A season or campaign sets a target.A fixed deadline with continuity that cannot slip.
Number of servicesHow many distinct services need their own explanation, questions and next step.One core service.A handful with different buyers.Many services with different rules and people.
Proof and evidenceWhat must be gathered, verified and presented so claims are honest and persuasive.Reviews and credentials already exist.Case notes and examples need writing up.Structured evidence across several services.
Workflow complexityHow many rules, branches, timers and exceptions the system follows after the first contact.A confirmation and a reminder.Follow-up with stop rules and an owner.Branching follow-up, qualification and handoffs across teams.

What changes recurring investment

Website plans cover hosting, care and the agreed connected tools where included. Managed services add responsibility for monitoring, repair and improvement of a defined customer journey. That broader work is scoped separately, not unlimited access to labor or every capability in a platform.

Operating responsibility
What TQP monitors, supports, changes, reports on, and remains accountable for after launch.
Support and incident ownership
The support window, response expectations, fallback, escalation, and incident coordination required.
Change volume
How often services, knowledge, routing, campaigns, journeys, or permissions need approved changes.
Monitoring and reporting
The signals, review cadence, exception visibility, and operational reporting needed to manage the system.
Continuing optimization
Whether TQP is maintaining a stable system or actively improving an agreed customer journey.

Know what is included and what costs extra

AI voice agent plans include their listed call minutes, normal texting and email, with prepaid top-ups for extra minutes. Carrier and registration fees remain separate. Other products have their own usage terms; your written scope names included allowances and any additional charges.

Compare the whole cost: the plan, its allowance, any top-up you need and third-party fees. A software-only plan and a prepaid voice package handle usage differently. Your proposal makes that difference clear before you choose.

  • Phone numbers, calling, carrier, and registration

    Voice plans include their listed call minutes. Phone number, carrier and applicable messaging registration fees are identified separately in your scope.

  • Messaging, email, and conversation consumption

    Normal texting and email are included in AI voice agent plans. Other products may bill messaging and email by use; check the allowance in your scope.

  • AI model or agent consumption where applicable

    Included AI voice minutes are covered by the plan. Additional AI jobs or consumption follow their own agreed scope and charges.

  • Payment processing

    If customers pay through the system, the payment processor's own fees apply.

  • Advertising, media, print, and postage

    Media spend and printing belong to those providers. TQP does not buy advertising.

  • Client-owned software or subscriptions retained by the client

    Tools you already pay for and keep stay on your own account.

  • Third-party services approved for a specific integration

    If a connection needs another service, it is named and approved before it is used.

What does not, by itself, change the price

Buyers are often told a price depends on who they are. These things do not move a TQP proposal on their own.

  • Your industry

    Industry is context. It can change real inputs such as routing or risk, but it is never a hidden multiplier on the price.

  • The size of your company on its own

    A large firm with one simple path can need less work than a small firm with complicated routing and several services.

  • Whether the request mentions AI

    AI is priced by the job it does and the responsibility it carries, not by the label on the request.

  • Keeping software that already works

    We assess useful existing tools before recommending replacement. Any connection or migration work is priced for the work involved, not for your choice to keep a tool.

  • Asking questions before you decide

    The written proposal names implementation, recurring responsibility and usage treatment before any work begins, so you can compare and ask.

What TQP owns and what you own

Responsibility is part of the price. Every line on the statement belongs to someone, and the proposal says who, so there is never a debate later about whether something was covered.

TQP owns

  • Approved system architecture and implemented TQP scope
  • Testing, launch checks, and documented operating boundaries
  • Monitoring, support, reporting, and changes named in the proposal
  • Escalation and incident responsibilities explicitly assigned to TQP

Client owns

  • Business facts, professional judgment, and final approvals
  • Access to client-owned accounts, data, people, and existing vendors
  • Service delivery, sensitive exceptions, and human decisions kept with the team
  • Dependencies, feedback, and content supplied on the agreed timeline

What can change later

A first proposal is not a permanent ceiling. Businesses grow, add services and change how they work. This is how each kind of change is handled.

  1. Move up a website level

    Start with Essential if that meets the need. A later Smart, Conversion or Authority project is optional, with its own agreed build scope and monthly plan. It is not an automatic upgrade charge.

  2. Change the software plan

    Teams that outgrow Platform Foundation can move to the AI Business OS for broader software and standard automations.

  3. Add an installed product

    An AI Receptionist, Conversational AI System or Automation System can be added later with its own setup and recurring lines.

  4. Add campaigns, pages or workflows

    New work after launch is described and priced before it begins, and never bundled in automatically.

  5. Usage moves with your volume

    Usage lines change month to month. Reporting shows what drove them.

  6. Initial commitments

    Some installed products carry an initial commitment period. The proposal states it in plain terms before you agree.

  7. Add a location or team

    A new location, calendar or department adds routing, permissions and testing. It is scoped as an addition, and the existing locations keep running while it is prepared.

The proposal is the commercial boundary

Everything on this page is explanation. The proposal is the document that actually decides. It is written before work begins, and nothing changes it without your approval.

1Approved scope
The journeys, deliverables, exclusions, responsibilities, and acceptance signals are written before work begins.
2Assumptions and validity
The proposal names the information it relies on, how long the terms remain valid, and what must happen before launch.
3Ownership
Accounts, assets, data, access, documentation, and post-launch responsibilities are explicitly assigned.
4Change boundary
A material change is reviewed and approved before it alters delivery responsibility or commercial terms.

Five illustrative statements

Choose a kind of business to see how its statement is usually built. These are common patterns drawn with published starting prices, not client records or a menu. A call confirms what actually fits.

Solo professional

An independent bookkeeper whose referrals check the website before calling, and who wants booking without phone tag.

1Why these lines
One service, one path and low volume. The job is credibility and an easy booking step, with reminders handled by the software.
2Not yet
AI answering or custom workflows. There is not enough volume for them to earn their cost.
3Worth asking in the review
Ask whether the booking step fits how referrals actually arrive, and which reminder settings you can change yourself.

Illustrative statementUsage and provider lines carry no fixed amount

  • One-timeSmart Website SystemStarts at $2,395
  • RecurringPlatform FoundationFrom $197/mo
  • Billed by useReminder texts and emailBy use

Every amount is a published starting point. A call confirms the lines, and the proposal confirms the amounts.

Accounting firm

A multi-partner firm where prospects compare expertise, services differ, and partner time is expensive.

1Why these lines
Trust is decided by expertise and proof, and qualification should happen before an enquiry reaches a partner.
2Not yet
A Custom Business System, until the intake rules show a standard setup cannot hold them.
3Worth asking in the review
Ask how each service line is qualified before a partner is involved, and how proof and expertise content will be maintained over time.

Illustrative statementUsage and provider lines carry no fixed amount

  • One-timeAuthority WebsiteStarts at $7,975
  • RecurringAI Business OS (recommended)$497/month
  • Only if you askCustom intake rules beyond the agreed website setupScoped after review
  • Billed by useMessaging and emailBy use

Every amount is a published starting point. A call confirms the lines, and the proposal confirms the amounts.

Home-service company

A busy trade business losing jobs to calls that ring out during site visits and after closing.

1Why these lines
The phone is where the work is lost. Coverage, booking and a clean handoff pay back before anything else changes.
2Not yet
A website rebuild, if the current site already turns visitors into calls.
3Worth asking in the review
Ask which call types the receptionist books, which it routes to a person, and how after-hours emergencies are handled.

Illustrative statementUsage and provider lines carry no fixed amount

  • One-timeAI Receptionist setupFree setup
  • RecurringAI Receptionist, operatedStarts at $449/month
  • RecurringCall minutes (600 or 1,200 a month), with prepaid top-up packs if you need moreIncluded
  • Separate providerCarrier and registration fees set by third partiesAt cost

Every amount is a published starting point. A call confirms the lines, and the proposal confirms the amounts.

Multi-location business

A clinic group with several locations, calendars and staff roles sharing one customer record.

1Why these lines
Locations, roles and routing are explicit scope drivers, so the implementation is written after the journeys and permissions are known.
2Not yet
A separate tool for each location. It multiplies the handoffs this business already struggles with.
3Worth asking in the review
Ask how routing, permissions and reporting differ by location, and who approves changes that affect every site.

Illustrative statementUsage and provider lines carry no fixed amount

  • One-timeImplementation across locationsScoped after review
  • One-timeAI Business OS setupSetup starts at $1,495
  • RecurringAI Business OS$497/month
  • RecurringSupport and routing responsibilityScoped after review
  • Billed by useMessaging, reminders and callsBy use

Every amount is a published starting point. A call confirms the lines, and the proposal confirms the amounts.

Custom-systems buyer

A firm whose qualification, routing and follow-up genuinely run on rules no standard setup was built for.

1Why these lines
Custom Business Systems are scoped after review around explicit journeys, integrations, risk and continuing responsibility.
2Not yet
Custom logic for rare exceptions. Standard configuration first, custom where the rules truly require it.
3Worth asking in the review
Ask which rules genuinely need custom logic, what the standard setup already covers, and who is accountable when a connection fails.

Illustrative statementUsage and provider lines carry no fixed amount

  • One-timeCustom Business System implementationScoped after review
  • RecurringContinuing accountabilityScoped after review
  • RecurringSoftware environment$497/month
  • Billed by useConsumption across channelsBy use
  • Separate providerApproved third-party servicesSeparate

Every amount is a published starting point. A call confirms the lines, and the proposal confirms the amounts.

How the price conversation actually goes

Buyers are often wary of the moment price comes up, because it tends to arrive late, verbally and bundled. Ours arrives in writing, line by line, after we understand the journey, and nothing starts until you approve it.

  1. 1

    The call

    We talk through what you sell, the tools and handoffs you have, the journey that is breaking, volume and exceptions, what has been tried and who decides. Published starting prices give us a starting point; we confirm the work needed before quoting custom scope.

  2. 2

    A written recommendation

    You receive the starting path we suggest, the reasoning, and what we suggest you do not buy yet. Sometimes the recommendation is a smaller fix or no project.

  3. 3

    The proposal

    Every line is named: implementation, recurring software and responsibility, usage treatment, separate provider costs, assumptions, exclusions, ownership, validity and the change boundary.

  4. 4

    Questions and adjustment

    You compare it, ask about any line and choose whether to reduce scope. Removing a driver, such as a second location or a migration, visibly changes the number.

  5. 5

    Approval, then work

    Nothing starts until the proposal is approved. From then on, any material change follows the same written path.

Where businesses usually waste money on systems

Most overspending on business software is not a bad price. It is money spent on the wrong line: paying monthly for something nobody set up, or paying to build something the business did not need. These are the patterns we see most often, and the reason a proposal names the handoff each line is meant to fix.

  • Software bought without setup

    Capable tools that nobody configured end up as another login. The subscription runs every month while the missed calls and messy booking continue exactly as before.

  • Features paid for and never switched on

    Many businesses already own reminders, review requests or a shared inbox inside software they pay for. The cheapest improvement is often turning on what is already there.

  • All-in retainers with undefined labour

    A monthly fee that promises to handle everything rarely says what everything means. When the work is undefined, the most important task is usually the one that slips.

  • Custom builds for rare exceptions

    Designing software around the unusual case costs more to build and to change. A standard configuration for the common case, with a person handling the rare one, is usually cheaper and calmer.

  • Rebuilding a website that already works

    If your site already explains your services well and wins suitable enquiries, improve the next weak step first. Rebuild when better positioning, proof, service choices or booking would solve a real sales problem.

  • Buying for the tool instead of the handoff

    A new product that does not close a specific handoff tends to add one. Every purchase should name the step it removes, the wait it shortens or the repetition it ends.

How to compare any proposal, including ours

Prices only compare fairly when the lines underneath them match. Before choosing between proposals, ask every provider the same eight questions and write the answers side by side. A proposal that cannot answer them clearly is usually cheaper on paper than it is in practice.

We would rather you asked. The proposal after the call answers each of these in writing before any work begins.

  1. 1Which lines are one-time, which are recurring, and which are billed by use?
  2. 2What exactly happens after launch, who does it, and how do we ask for help?
  3. 3What is excluded, in writing?
  4. 4Who owns the accounts, the data and the content if we stop working together?
  5. 5How is a change requested, priced and approved?
  6. 6Which usage costs will we see, and how are they reported?
  7. 7What happens when an automated step fails, and who finds out?
  8. 8Is there an initial commitment, and how long is it?

Three ways to get the same job done

The same outcome can be reached three ways. The price differs by who carries the setup risk and who supports the result afterward, not by markup.

Buy the software yourself

Fits whenYou have the time to configure it, the judgment to make setup decisions, and no pressing deadline.

The tradeoffYou own every configuration choice, every connection and every fix when something is set up wrong.

A TQP configured product

Fits whenYou want a proven setup installed correctly the first time, with a clear support boundary after launch.

The tradeoffThe configuration follows a standard path. Business-specific exceptions are scoped separately.

A Custom Business System

Fits whenThe process has rules, exceptions or integrations a standard configuration was not built to hold.

The tradeoffIt costs more to build and support because more of it is designed around your business.

The commercial words, in plain language

Every term used in a TQP proposal, defined once, so the words mean the same thing on this page, in the review and in the document you sign.

Starting floor
The lowest price for the simplest proper version of a standard product. It rises only with scope drivers the proposal names.
Implementation
The one-time work to design, build, configure, connect, test and launch what the proposal describes.
Recurring responsibility
What TQP keeps doing each month after launch: software, care, monitoring, repair and agreed improvement.
Usage
Consumption that moves with your volume, such as calls, texts, email and AI model time. Your plan states what is included and which top-ups or additional charges apply.
Separate provider costs
Amounts set by others, such as carriers, payment processors, advertising platforms and software you already own.
Initial commitment
A minimum period some installed products carry, stated in the proposal before you agree.
Scope change
Any material addition or change after approval. It is reviewed, priced and approved before it alters the work or the terms.
Acceptance signals
The observable results that show the agreed journey works, written into the proposal so launch is judged against something specific.
Proposal validity
How long the written terms remain open, and what information they rely on.
Standard configuration
The proven way a product is set up for most businesses. Business-specific rules beyond it are scoped separately rather than squeezed in.
Operated product
An installed product that TQP keeps running after launch, such as an AI Receptionist or an Automation System, with monitoring, repair and improvement inside the written scope.

Questions before a review

Is the Essential Website really free?

The agency design, writing and build are free, with up to 10 pages. The $99/month plan pays for fast hosting, SSL, website care and support with changes. There is no requirement to buy marketing or another product.

Why give away the website build?

Every small business deserves a good website and someone to look after it. We cover the build to make that easier. Some owners later choose us for marketing, AI or a larger website project, so earning your trust can lead to future work. That choice stays yours.

Why would I choose a paid website?

Choose Essential for a polished website that explains your business and makes it easy to contact you. Pay for a deeper sales job: Smart connects a primary enquiry or booking path, Conversion helps buyers choose between services, and Authority gives expertise and proof more room to persuade. These projects include agreed booking and follow-up setup, with a separate monthly plan.

Will I receive a price before work begins?

Yes. The approved proposal states implementation, recurring responsibility, separate usage treatment, assumptions, validity, and the agreed scope before work begins.

Why can the same type of system require different investment?

The difference comes from explicit journeys, locations, routing, integrations, migration, risk, criticality, support, and operating responsibility. Industry is context, not a hidden multiplier.

What happens if scope changes?

The written proposal defines the original boundary. A material change is reviewed, documented, and approved before it changes delivery responsibility or commercial terms.

Is the website price the whole cost?

Essential has no design or build fee; its monthly fee covers hosting, SSL and website care. Smart, Conversion and Authority have a one-time build price plus a separate monthly plan. The recommended Authority plan can be reviewed against suitable existing software. Applicable usage and custom work are shown separately.

Are calls and messages included in the monthly price?

AI voice agent plans include their listed call minutes, normal texting and email, with prepaid top-ups for extra minutes. Carrier and registration fees remain separate. Other products have their own usage terms; your written scope names included allowances and any additional charges.

Can I start with one product and add more later?

Yes. Most engagements start with the one change doing the most damage now. Later additions are scoped and priced on their own before they begin.

Can you work with our existing website or CRM instead of replacing it?

Often, yes. If a tool already does its job without daily friction, the proposal usually connects to it. Replacement is scoped when the tool itself is the constraint.

What is included after launch, specifically?

Whatever the proposal names: the monitoring, support window and change process for the products and customer journey you approved. Nothing continues informally beyond that.

What counts as additional work?

Work beyond your agreed care and support, such as a new campaign, a new service journey, custom automation or another location. Essential includes website care and support with changes; a larger new project is described and priced before it starts.

Who owns the accounts and data?

The proposal assigns ownership of accounts, assets, data, access and documentation explicitly. Your business facts, approvals and customer relationships stay with you.

Why publish starting prices at all?

Because a buyer deserves to know the order of magnitude before booking a conversation. Starting floors describe the simplest proper version of each standard product; the proposal explains any movement from there.

Why is a Custom Business System not priced publicly?

Its cost depends on explicit journeys, integrations, risk and continuing responsibility that cannot be known until the process is reviewed. Publishing a single number would either mislead simple buyers or understate complex ones.

What happens to costs if our volume drops?

Charges billed by use fall with your volume. A prepaid AI voice plan keeps its monthly price and included allowance; you can review the plan if your needs change. Recurring software and support continue at the agreed price until you change the plan or scope.

Can we lower the price by doing some of the work ourselves?

Sometimes. Supplying finished content, gathering proof, making decisions quickly or keeping a simpler scope all reduce real work, and the proposal shows the effect. What stays with TQP is anything we are responsible for testing and supporting afterward.

How is usage reported?

Reporting shows the activity relevant to your plan, including call minutes and messages. Included usage stays included. Prepaid voice top-ups and any separately billed carrier, registration or other usage charges follow the published plan or written scope.

Why does an operated product cost more each month than software alone?

Software alone gives your team access. An operated product adds responsibility: someone monitors the agreed path, repairs failures, reviews exceptions and improves it within scope. You are paying for that ongoing attention, not only for a login.

What should we budget for beyond TQP's lines?

Budget for any usage outside your included allowance, carrier and phone number fees, payment processing if you take payments, advertising you commission, and software you already own and keep. The proposal lists the costs that apply so included calls or messages are not counted twice.

Let TQP review the journey before prescribing the system.

We will confirm what can stay, what must change, who owns each responsibility, and what the proposal needs to include.